Bharti Airtel has ventured the advertising business by launching Airtel Ads, a brand engagement solution. The company statement reveals that Airtel Ads permits the brands of all sizes to curate consent-based and privacy safe campaigns to one of the biggest pool of quality customers in India.

“Using Airtel’s deep data science capabilities, Airtel Ads allows brands to create high engagement and high impact campaigns to the most relevant customer cohorts. This also means that Airtel customers receive only the most relevant brand offerings and not unwanted spam,” it said.

Adarsh Nair, Chief Product Officer, Bharti Airtel states that Airtel Ads breaks new ground in the $10 billion Indian advertising industry.

He continues, “By abstracting Airtel’s unique strengths of quality customers, best-in-class network and world-class digital platforms, Airtel Ads offers innovative channels for brands to reach the right audiences. What truly differentiates Airtel Ads is its razor-sharp focus on quality over quantity and real impact vs vanity metrics.”

As per the company Airtel Ads delivers superior returns on brand spends and focuses on relationships with customers rather than just delivering online impressions.

Furthermore, the statement adds, its rigorous compliance with ad-tracking standards and norms allows complete transparency with advertisers and ensures ZERO Ad Frauds in the form of false impressions and clicks.

Adarsh says, “Advertising is an adjacency to our core business of delighting our customers with great services. Therefore, we combine the privacy that is paramount to our customers with the trust and transparency that is vital to the brands we serve.”

During the beta phase, Airtel Ads has delivered successful campaigns for more than 100 brands across multiple categories that include BFSI, Digital Startups and FMCG. Early advertisers such as Zomato, CRED, PepsiCo, Lenskart, Apollo 247, Tata AIG, Cars24, Gameskraft, Vahan and Harley Davidson and more.