Netflix's exclusive licencing and merchandising agent in India and South Asia has been chosen by Black White Orange, a brand licencing and consulting agency.
According to the press release, the agency will manage brand consulting and licencing for Netflix's expansive show portfolio, which includes major international titles like Squid Game, Stranger Things, Bridgerton, Rebel Moon, One Piece, Money Heist, and Indian originals like Archies, amongst a slew of others.
In accordance with company, the agency will establish and develop Netflix's consumer products business in India, as well as Sri Lanka, Pakistan, Bangladesh, and Nepal.
"Netflix is an iconic brand in India, and at BWO, we couldn't be more excited about launching consumer products for this legendary brand," said Mitali Desai, chief operating officer and co-Founder of Black White Orange. We are thrilled to offer fans a new way to own a piece of their favourite stories, as we are superfans ourselves! Our strategy is to provide consumers with an unprecedented merchandise experience that departs from the traditional mass market strategy."
"We're thrilled to be working with Netflix's brilliant team and can't wait to get our partnership started," Desai added.