Men's grooming & skincare brand Bombay Shaving Company moves a step ahead to muscle its offline presence by appointing Deepak Gupta as its Chief Business Officer (Offline) and Head of Operations. Deepak Gupta will be undertaking the entire responsibility of the company’s P&L, comprising retail and institutional sales of the 3,000 retail units, spread across eight cities PAN India. Keeping the hopes high, the company is envisaging that with Deepak’s in-depth knowledge of the dynamic market environment and consumer behavior will soon pave the path to achieve Rs. 100 crore revenue mark.

Prior to this, Deepak was the regional business lead for Colgate-Palmolive where he gathered experience of working with the world’s most penetrated brand, having over 3.5 billion active users. Additionally, he spent more than two years in China as the operations head of sales and strategy for entire Mainland China.
Regarding the development, Deepak says, “Bombay Shaving Company is an inspiring brand which is both under-penetrated and under-served.

We're thrilled to have someone of Deepak's caliber join Bombay Shaving Company to forefront the entire off-screen P&L

There is a huge potential to innovate and build a new-age brand like ours in offline stores which are digitally targeted and leading to a tectonic shift from mass distribution /mass-media lead business models. I’m extremely excited to be part of this grooming revolution.”
Bombay Shaving Company is currently focused on aggressively expanding its current footprint of 3,000 stores to 10,000 stores in the coming months. Shantanu Deshpande, CEO & Founder, Bombay Shaving Company mentions, “We're thrilled to have someone of Deepak's caliber join Bombay Shaving Company to forefront the entire off-screen P&L. Being an internet first brand, its essential for us to rapidly develop an omnichannel approach to retail. With more than a decade experience, Deepak brings in distribution aspiration and a process ethos. We look forward to working with a leader like him to build and grow our brand together.”