In this era of social media, it’s crucial to move at the world's pace. Adaption is necessary to stay competitive if you want to progress in 2024.

Below are 5 social media tips to help you stand out your business:

Welcome back to the longer videos

Longer videos are taking the place of short videos. Long videos ensure in-depth content. In response to this demand, most social media platforms have increased their maximum video length. Long videos don’t mean excessively long videos; instead, the video length should be moderate. Therefore, the most important concern of the businesses should be to offer value and convey a clear message through a 2-5 min video.

Utilize direct messaging to drive engagement

Reels address your entire audience. However, the latest trend is to have personal interaction with your potential clients. It indicates how important it is to build personal interactions. Personal interaction helps businesses build trust and loyalty among customers.

Invest in Social Commerce

By 2024, social media sales will reach $ 1.3 billion. Thus, integrating e-commerce into social media platforms is a great opportunity. However, you need to add shopping-specific tags to the Facebook marketplace and Instagram. It will make your product easily accessible to your customers. As a result, a strong relationship will develop between your social media ecosystem and customers.

Focus on interactive content

You can boost engagement by using interactive content, such as live Q&A sessions, quizzes, and polls. This type of content will convince your readers to actively participate when scrolling through your content.

Follow the trends

Trends and expectations keep adapting for each social media platform. For instance, TikTok and Instagram focus more on the eye-catching content. On the other hand, LinkedIn focuses on professional brand building. Therefore, you need to understand the content differences among different social media platforms for better engagement.

Below are some social media strategies that stay successful in 2024

• Employee-focused LinkedIn content of Stryker
• Employee advocacy on LinkedIn by Elastic
• Branded video content on LinkedIn by Elastic
• Customer retweet trend of Glossier on Twitter
• Professional imagery and limited offers of Crumbl Cookies on Facebook
• Innovative “Adoption Center” campaign by Duolingo on Twitter
• Anti-fraud campaign by the NatWest’s on different Social Media Platforms

All these campaigns beautifully explain that social media marketing depends on engaging content, innovative approaches, and audience understanding.

Implement these strategies now along with Top4SMM's assistance to make your business shine in the social media hub. However, you need to fully understand the three pillars of social media Marketing; understand your audience thoroughly, create engaging content, and share the brand’s narrative with the most efficient tools.