Tyre maker Bridgestone India announced the appointment of Rajarshi Moitra as Chief Commercial Officer. Moitra will look after the consumer, commercial and solutions businesses of the company.Moreover, the company added, he will also be responsible for supply chain management and all the post-production logistics. While ensuring synergies among product offerings this will also consolidate and reinforce market presence across tyre segments.

Additionally, Bridgestone India also appointed Sunil Puri as head of sustainability. Under this role, Puri will be responsible to cut across functions and bring to life opportunities and green initiatives in areas of new products, raw material usage, retread, and end-of-life tres.

The appointment assumes significance as sustainability is key to Bridgestone’s business and will now be led by a person with vast knowledge of the tyre business.

“These organizational changes are aimed at consolidating our corporate position n the Indian tyre industry. The clubbing of our business units under one leaders will result in greater market penetration along with optimizing resources. Globally , Bridgestone Corporation is committed to sustainability and the creation of a dedicated resource for sustainability will see Bridgestone India enhance its commitment towards reducing, reusing and recycling throughout its operation ,” Parag Satpute, managing director, Bridgestone India, said. These organizational changes will enable Bridgestone India to further grow and evolve the business, propelling it to the next level of growth, he added.