BSO, the global telecoms operator powering the digital age, has announced the appointment of Anna Flach as Global Marketing Director.The award-winning network, cloud and hosting provider has enabled business’ digital transformation journeys through superior infrastructure and connectivity since 2004.

A strategic, commercially-driven marketer with over seven years of experience in investment banking and financial technology, Anna has been hired to take BSO’s brand to the next level. As a member of the management team, she will be responsible for defining and executing BSO’s marketing and communications strategy to drive the company’s continued success. Anna is based in London and will be reporting directly to Fraser Bell, Chief Commercial Officer (CCO).

Fraser commented: “BSO has grown significantly over the past years in terms of new products, network infrastructure and customer base. With our most recent acquisition [of IX Reach] we’ve become the largest privately owned telecoms operator in the world. Anna brings a wealth of expertise in financial services and technology to support our ambition, drive our customer-centric approach and position BSO as the network, cloud and hosting provider of choice for mission-critical applications.”

As a strong believer in the trans formative impact of technology I am truly excited to have joined BSO a leading innovator in its field

“As a strong believer in the transformative impact of technology, I am truly excited to have joined BSO, a leading innovator in its field,.”, said Anna. “With the COVID-19 pandemic we have seen a rapid shift towards digital technologies across industries. It is more important than ever for businesses to rely on a tech partner that provides flexible, scalable and secure infrastructure for their digital transformation needs. I look forward to driving customer experience, which is at the core of BSO’s DNA, with data-driven marketing approaches.”

Anna Flach joins from the world of fintech, where she was most recently working towards mainstream adoption of blockchain technology. Prior to that, Anna held roles at Commerzbank, BNP Paribas and Allianz in Munich, Paris and London. The UK voice of fintech, Innovate Finance, recognised her for leading the change in the ecosystem two consecutive years in a row (Women in Fintech Powerlist 2018 and 2019). Anna speaks English, French and German and holds a BSc in Business and Psychology and a MSc in Management.