The business is getting accustomed to the new normal with altered opportunities and changing consumer choices. However, this transformation demands a certain degree of mentoring and handholding to aid the growth of the businesses especially the small businesses. In the present business environment, there is too much volatility particularly the micro-enterprises. Thus, comes the accelerator program as the solution to counter the trending business issues and to provide the much needed mentoring and handholding in business expansion as well as support to raise the funds.

It is certain for the businesses to be agile to respond to the presently changing environment in a timely manner such as the small businesses require identity, focus, and swiftly address the key vulnerable areas to ensure their sustainability in the business environment. For any business to survive in the business world the main areas to be strengthened is the finance, operations, and business models, people as well as processes.

Attracting Financing & Investors
In the business arena, it is famously stated that cash is the king that clearly indicates that cash is a much-needed commodity for business survival. However, small businesses struggle to recover from its loss that the businesses suffer especially in a similar pandemic situation. Therefore, the business accelerators are onboarding them to aid them with the funding, marketing, mentoring, sales training as well as assisting the businesses in their expansion. The business accelerators aid in the stock markets taking a significant hit and the private equity, as well as venture capital markets, are also heavily impacted. However, there is a noticeable dip in the startup valuation as well as total rounds raised in the past year, Furthermore, the investment appetite along with the availability of funds has shrunk and it continues to move downwards. Also, the investors are either selling their current shares at a loss to prevent the further financial damage they have also gathered their resources to set the focus on their present portfolio and support it is not a good idea to depend on the external resources as all economics are in a volatile state. However, the best solution would be to direct the focus on internal resources and capabilities.

Moreover, the world process keeps changing with every moment and it is likely to change further and that change could be for the worst as well. However, the entrepreneurs are expected to stay flexible and adjust to the business environment accordingly and take a proper decision that would help the business to earn its profit and further expand itself. They could also adapt to the current business models to reflect the existing changes and prioritize business continuity and look for opportunities to gain a competitive advantage from and also to ensure lesser disruption on the overall business process.

Alongside this, the businesses could consider re-evaluating their existing business model and to focus on their propositions and business models instead. It is true that a number of SMEs that are given the line of business are less impacted or in some cases have experienced higher profits, regardless of the current crisis. However, this revival of business plans could aid in adopting the plans and to aid the businesses to attract new customers aiding in expanding its operations.

Joining the accelerator program by Global Alliance for Mass Enterprises founded by a group of business leaders, Govind says, "There is too much volatility, especially for small enterprises. From a pure B2B (business to business) space, I would certainly like to explore the B2C (business to consumer) market now, both in India and abroad. The accelerator program has promised mentoring, handholding in business expansion, and support to raise funds."

Thus, it is evident that the business accelerators aid the small businesses to recover faster by onboarding them and aiding them by mentoring and gathering funding along with assisting in marketing and sales training and overall business expansion as well.