Tata CLiQ Luxury has collaborated with Bvlgari to launch the luxury brand's first digital boutique in India. This is the jeweler's first big step into e-commerce. The high-end brand will leverage this exclusive partnership to make the most of its growing clientele in the country.

The digital boutique will also carry a carefully curated collection of Bvlgari's most iconic creations such as the India-inspired Kada Bracelet B.zero1 and the Bvlgari Mangalsutra, besides popular offerings like the Serpenti Viper bracelets and B.zero1 rings. One can also look at some of the most revered pieces of the collection, which include the Octo Finissimo and Octo Roma watches, along with a variety of leather accessories.

Tata CLiQ CEO Gopal Asthana said, "We are thrilled to have Bvlgari on board. We are honored to be their e-commerce partner in the country. With unparalleled craftsmanship and exquisite designs, we are elevating our portfolio with this launch. Our aim is to offer iconic luxury brands to customers across India and give consumers an unparalleled online luxury shopping experience".

According to Jean-Christophe Babin, CEO of Bvlgari, "This important partnership allows us to bring our iconic designs to a wider audience, connecting with customers who share our passion for beauty, excellence, and exquisite craftsmanship. We are committed to offering an online shopping experience that mirrors the warmth and attention found in our boutiques", he commented.

Along with the digital boutique, Tata CLiQ Luxury and Bvlgari are introducing a luxury concierge service, through which a customer can experience professional assistance for shopping from persons who have been trained by Bvlgari. This is one of the moves for enhancing the luxury shopping experience for consumers in India.