The Competition Commission of India (CCI) authorised the proposed combination including the demerger of Haldiram Snacks and Haldiram Foods' FMCG businesses into a new company Haldiram Snacks Food on Monday.

According to the CCI ruling of April 3, current shareholders of Haldiram Snacks and Haldiram Foods have acquired 56% and 44% stakes in the new business Haldiram Snacks Food, respectively.

Haldiram Snacks, headquartered in Delhi, is an Indian manufacturer and distributor of packaged food items such as snacks, namkeen, sweets, ready-to-eat/pre-mix meals, frozen food, biscuits, non-carbonated ready-to-drink drinks, and pasta. Manohar Agarwal and Madhu Sudan Agarwal are the primary operators.

Similarly, Haldiram Foods, headquartered in Nagpur, manufactures and distributes packaged food items including as snacks, namkeen, sweets, ready-to-eat/pre-mix cuisine, biscuits, cookies, non-carbonated ready-to-drink drinks, and pasta. Kamalkumar Shivkisan Agrawal is in charge of its operations.

Following the proposed deal, the newly formed Haldiram Snacks Food would take over the FMCG business now carried out by HFIPL and HSPL, respectively.

The demerger and purchase are likely to have a substantial influence on India's FMCG business, since Haldiram Snacks and Haldiram Foods are two of the industry's main manufacturers.

The CCI's clearance is a critical stage in the process, and the firms involved are anticipated to proceed with the acquisition in the near future.

Ganga Bhishen Agarwal, a Bikaner, Rajasthan native, established Haldiram in the 1940s. The Agarwals had a sweet and namkeen business that was well-known for their savoury bhujia sev. Following India's freedom, the family relocated to Kolkata, from where they developed their company throughout India.

In the early 1990s, Agarwal's grandsons separated the brand into three geographical groups - east, north, and south - to retain autonomous operations.

"Days after the east zone entity-Bikaji-listed on the bourses, the other three brothers who own Haldiram's in Delhi and Nagpur decided to unite their businesses to establish one snacking behemoth," according to industry analysts.