Channel Factory, a global leader in AI-powered advertising solutions for YouTube and other platforms, is strengthening its presence in the Indian market with the opening of a new development center in Pune and the appointment of Amit Rathi as Managing Director for India. This strategic move highlights Channel Factory’s dedication to India’s rapidly growing digital advertising sector and reinforces its aggressive growth strategy in the region.

India recognized as one of the fastest-growing digital economies in the world, is at the forefront of Channel Factory’s global expansion roadmap. The planned development center in Pune will leverage cutting-edge AI technologies to enhance product development, data science, and engineering. 

As a dominant Google partner under the prestigious YouTube Measurement Program (YTMP), Channel Factory has been at the forefront of redefining brand suitability and performance for advertisers worldwide.

The Pune development center will further strengthen this position by utilizing advanced AI to optimize contextual targeting, ensuring ad placements align with brand suitability by appearing next to content that reflects brand values and enhances audience engagement. This strategic focus drives impactful connections and maximizes ROI for advertisers.

Kartik Mehta, Head of Asia at Channel Factory, said, “Our expansion in India isn’t just a step forward—it’s a declaration of our long-term commitment to this dynamic market.

“With the Pune development center and the addition of a visionary leader like Amit Rathi, we’re positioned to redefine AI-driven contextual and brand-suitable advertising not just in India but globally. Amit’s leadership and our growing team in India will be instrumental in unlocking the full potential of this high-growth region”, Mehta said.

Amit Rathi, the newly appointed Managing Director, brings extensive experience in digital advertising and technology, with a strong history of driving growth in competitive markets. In his new role, he will lead Channel Factory's operations in India, focusing on expanding business opportunities, nurturing client relationships, and leveraging AI-powered solutions for advertisers globally.

“I am honored to join Channel Factory at such an exciting time,” said Amit Rathi, Managing Director, India. “The company’s vision of creating a safe, AI-driven, brand-suitable video ecosystem aligns perfectly with the needs of India’s evolving digital landscape. With our development center in Pune and an ambitious hiring plan, we are not just investing in technology—we are investing in the future of digital advertising in India”.