Citrix, a multinational software company, appoints Manish Sharma as its Vice President of Partner Sales for the Asia Pacific & Japan (APJ) region, and Srinivas Nadesan as Regional Channel Director for Asia (ASEAN & Korea). Manish will report to Craig Stilwell, Senior Vice President of Worldwide Partner Sales at Citrix, while Srinivas will be reporting to Manish directly. Both will operate from Singapore.

As a VP of Partner Sales, Manish will be responsible for Citrix Partner ecosystem in the Asia Pacific & Japan, and also monitor the channel business growth and driving value for their partners in the region. He possess over 30 years of experience in channel sales and business across the APJ region. Manish has worked in almost every country in the APJ region and holds a strong understanding of the operating environment in each market.

Before joining Citrix, Manish has worked as a technology partner of Citrix for nearly 15 years, and has led sales operats of Ncomputing and Wyse across the Asia Pacific and Japan region.

Commenting on this new role, Manish professes, “Having been part of the Citrix channel ecosystem for the last 15 years, I’m thrilled to join Citrix at this exciting time; to cultivate the company’s partner ecosystem, drive the channel strategy and accelerate the adoption of Citrix products.”

He adds, “Citrix is a world-class enabler of digital business with solutions that deliver the experience, security and choice that people and organizations need to innovate, engage customers and be productive – anytime and anywhere. I look forward to working with our partners and mutual customers achieve their digital transformation goals.”

In Addition, Srinivas will lead the company’s channel strategy and partner ecosystem growth across Asia region. He would work with the partners, distributors, and system integrators to enhance the adoption of Citrix innovation and increase its significance for Asia market place.

Citrix is a world-class enabler of digital business with solutions that deliver the experience, security and choice that people and organizations need to innovate, engage customers and be productive – anytime and anywhere

Srinivas has more than 19 years of experience in channel and sales managements across APJ, ASEAN and Singapore. Lately he has served as a Director, ASEAN Channel Sales and Alliances for Riverbed. Furthermore, Srinivas has also held several leadership roles at Cisco across strategic alliances, Enterprise & commercial sales, managed service businesses and developed key partnerships & alliances for the business.

Manish further states, “ASEAN and Korea region covers a complex range of customer needs; Srinivas brings exceptional experience and knowledge of the region. Srinivas will work with our partners to drive relevance in the market and support our partners and mutual customers to drive their businesses forward.”