Colgate, a leading global consumer products company, introduces a first-of-its-kind smart toothbrush with new optic sensor technology that detects biofilm buildup in the mouth so that it can be removed while brushing. The Colgate Plaqless Pro smart electric toothbrush aims to revolutionize oral care by providing precise information in real time that is specific to each mouth & the distinct brushing technique of every individual. This revolutionary product which is all set for a launch later this year will be the first commercially available electric toothbrush that detects biofilm buildup & coaches in real time for more complete brushing. It was recognized at the Consumer Electronics Show (CES) with the Best Innovation for Health & Beauty award.

Commenting on this development, Dr. Maria Ryan, CDO, Colgate, remarks, “In the dentist's office, we're beginning to see a shift toward precision oral care that tailors treatment to each patient's specific needs.” “The Colgate Plaqless Pro smart electric toothbrush is inspired by that shift, and improves brushing efficacy by accounting for an individual's brushing technique and the biofilm buildup in their mouth. And by immediately alerting the user when an area is clean, Plaqless Pro coaches them to brush better, helping both the patient and the oral care provider to build an even stronger partnership in achieving optimal oral health,” she adjoins.

This smart electric toothbrush enables users to see & ascertain if they need to brush longer in one area of their

Our new Plaqless Pro delivers the superior cleaning of a powered toothbrush, the proven location tracking of advanced oral care devices and now the detection of an oral scanner that enables personal brushing feedback in real time for remarkable clean

mouth or all the biofilm buildup has been removed. Using a light ring around the toothbrush enables the user to see a blue light when buildup has been found, and then the white light appears to tell the user to move on. Consumers would now be able to brush with confidence & know when their teeth are fully clean. Bluetooth pairing between this device & the Colgate Connect App delivers to the user a precise & personalized brushing experience. The sensors embedded in the toothbrush handle create a comprehensive map of the user's mouth. Thus the user can consult the app every time they brush to see exactly where they brushed their teeth, where they missed a spot & even if an area brushed is truly clean. The app also provides instant brushing feedback, personalized data, and coaching & oral care tips.

Speaking about this breakthrough technology, Patricia Verduin, CTO, Colgate-Palmolive, says, “We're excited to introduce this breakthrough technology with sensors that can see through foamy toothpaste to provide information that helps people take stronger ownership of their oral health.” “Our new Plaqless Pro delivers the superior cleaning of a powered toothbrush, the proven location tracking of advanced oral care devices and now the detection of an oral scanner that enables personal brushing feedback in real time for remarkable clean,” he concludes.