Recently, E-commerce management start-up CommerceIQ has raised a $60 million Series C funding round led by Insight Partners. Accessible investors Trinity Ventures, Shasta Ventures, and Madrona Venture Group also participated in the round. With this round, the startup has so far raised $81 million.

The startup will be using the funds for international extension and product research and development focused on further maximizing brand revenue and profitability on online marketplaces such as Amazon and Walmart. It will also be doubling down on its headcount to 250 by the end of the year. The company also intends to significantly scale its India operations, with additional key hires in software and product development, data science and analytics, Product Operations, and Support.

CommerceIQ ties together multiple functions such as sales, advertising, supply chain operations and drives large-scale automation across the e-commerce operation.

Guru Hariharan, CEO of CommerceIQ, states, “With a 40 percent growth in e-commerce this year alone, it is imperative that brands apply automation and machine learning to manage their business online. Our customers are using our platform to win in e-commerce, by harnessing real-time visibility to all aspects of the operation within a single source of truth to drive automation at scale.”

CommerceIQ has seen 300 percent over the last two years. Today it has more than 2,200 brands that use the technology to enhance profitability by up to 20 percent on an average.

Nikitas Koutoupes, Managing Director at Insight Partners, who will be joining CommerceIQ’s board, states, “It is not necessarily obvious that most of the digital commerce is thriving through indirect channels, like Amazon, Walmart and the like, with only 15 percent occurring through brands’ direct efforts. CommerceIQ’s unique focus on indirect channels is helping large brands deliver on the metrics that matter and win the lion share of the e-commerce market in a post-pandemic world.”

Winning a customer in e-commerce is exceptional and takes building a different muscle versus the traditional ways of doing business.

“To that end, we leverage artificial intelligence-led platforms like Commerce IQ to bring the best to bear for our online presence, enabling our teams to be more effective. Automation has helped us move away from manual processes to streamlined e-commerce operations, driving market share and profitability,” said Surabhi Pokhriyal, Worldwide Director, Global Digital Commerce at the Colgate-Palmolive Company.

CommerceIQ is also doing due thoroughness in provisions of market landscaping and talking to a number of companies, which are solving for eCommerce, for acquisitions.