Deconstruct, a science-driven skincare brand in India, has secured Rs 65 crore in funding, led by L'Oréal’s VC fund BOLD, alongside V3 Ventures and DSG Consumer Partners. Existing investors Kalaari Capital and Beenext also took part in the round. This funding comes after the brand’s impressive 1000% growth in FY25, reaching an annualized net revenue of Rs 200 crore, underscoring its expanding footprint in the retail skincare industry.

Deconstruct has built its reputation by offering highly effective yet gentle skincare products. The brand challenges the notion that science-backed products must focus solely on efficacy for advanced users. Instead, its beginner-friendly approach ensures accessibility for first-time users. For instance, its mattifying and gel-based sunscreens are specifically designed for India’s hot and humid climate, addressing key consumer needs in a market often influenced by international trends. By focusing on beginner-friendly formulations, India-specific insights, and ingredient transparency, the brand has established a strong foothold in the competitive skincare market.

The newly raised funds will enable Deconstruct to drive growth in several key areas. The brand plans to fast-track product innovation, focusing on creating advanced skincare solutions tailored for various skin types, including sensitive skin. It also aims to expand its distribution network, enhancing its presence on Quick Commerce platforms to improve accessibility nationwide. Deconstruct will diversify its product range by entering new categories while reinforcing its leadership in segments such as sunscreens and serums. These efforts align with the brand’s mission to offer beginner-friendly skincare solutions.

Malini Adapureddy, Founder of Deconstruct stated, “This milestone is a proud moment for us and reflects the trust our consumers and investors have placed in our vision. We have always built our products with the vision that effective skincare need not be irritating, and getting customer love for the same reason has been incredibly rewarding. Over the past year, we’ve helped 2 crore+ beginners start their skincare journey in the most remote pincodes. This funding empowers us to singularly focus on building highly effective yet gentle products”.