Dentsu India today announced major leadership appointments with two roles. It designated Sujata Dwibedy as Chief Executive Officer of dentsu X and Jose Leon as CEO of its retail media business. Both will report to Anita Kotwani, CEO Media, South Asia, dentsu.

Dwibedy will spearhead dentsu X as CEO, driving integrated excellence throughout media, technology, and creative services. Her focus will be on the formation of transformative partnerships, all while assuring fantastic client and consumer outcomes. With years of experience in results-driven strategies, she is best equipped for leading dentsu X towards sustained growth and enhanced market leadership.

This is an extraordinary opportunity to lead dentsu X at such a transformative moment for the industry, Dwibedy said. dentsu X has always stood for audacity and innovation, and I am deeply honored to lead its journey into a bold new era. My focus will be on building scalable solutions, fostering enduring partnerships, and cultivating a culture that empowers our people to thrive.

Leon will be tasked with the challenge of being at the helm, as the new CEO of a retail media company, to co-create incremental revenues with retailers who have expertise of both the selling and buying ends of retail media. He says Retail Media-or New Stream Mediaremains poised to be game-changers by boosting retailer margins.

"With AI, we deliver hyper-personalized content by integrating data in near real-time, transforming advertising. This automation and personalization drive better media efficiency, helping advertisers optimize their spend. As New Stream Media grows rapidly, dentsu has built strong capabilities to run tech-driven campaigns and scale partnerships. I'm excited to build on this momentum and expand these efforts in India", Leon commented.

Leon, who previously served as CEO of dentsu X, brings deep expertise in technology, commerce, and digital consulting. He has held leadership positions at global digital platform companies, including Adobe and Publicis.

South Asia CEO dentsu, Harsha Razdan, was laudatory of the new leadership, "Sujata and Jose's appointments reflect our relentless pursuit of excellence and commitment to staying ahead of the curve. Sujata's expertise in strategic growth, operational efficiency, and team building is highly aligned with our ambitions. Adding to that Jose's deep understanding of data, omnichannel campaign execution, and retail, this leadership duo will propel dentsu to new heights and deliver unparalleled value and innovation to our clients".

These strategic appointments are a bid by Dentsu India to further strengthen its leadership in media, technology, and retail media while driving innovation and business transformation.