Detel, the world’s most economical feature phone and TV brand has announced its appointment of Amarjit Singh Sidhu as National Head of Consumer Electronics Vertical. He holds extensive experience and a proven record in Sales, Marketing, Business Development, Administration, Customer Service, and many more. Amarjit has worked with a broad spectrum of companies. He has been successful in enhancing profits in Chaudhary Group, Kwality and T-Series. He has developed a range of eight to 10 black & white 14” TVs and had introduced colour TVs in North India for the first time in 1984.

“We are delighted to bolster our capabilities in consumer electronics by onboarding Amarjit Singh Sidhu to head our new vertical. Amarjit Singh Sidhu has a fabulous track record on helping businesses scale. As the

I am thrilled to join Detel. I am looking forward to working with the team and helping the company to widen its consumer durable product category to reach to the remotest parts of the country

National Head he will play an instrumental role for driving the growth of Detel and strengthening our position in the consumer electronics market,” says Yogesh Bhatia, MD, Detel.

“I am thrilled to join Detel. The company has been doing exceptionally well in terms of #connecting40croreindian through affordable products. I am looking forward to working with the team and helping the company to widen its consumer durable product category to reach to the remotest parts of the country,” says Amarjit Singh Sidhu, National Head CE Vertical, Detel.

Detel entered the Consumer Electronics Market earlier this year, till now the brand has successfully launched seven LED TVs (including smart TVs) ranging from 24” to 65” catering to the different segment of the audience. Recently the company has also introduced the world's most economical LCD TV to create a better TV-viewing experience for everyone through innovative technology.