Dr. Kushal Sanghvi, an expert in media, marketing, and digital transformation, will deliver the keynote address at the DDX Asia Business Conference 2025, held alongside the DDX Asia 2025 Expo on February 20 & 21, 2025, at the Nesco Exhibition Centre, Goregaon, Mumbai.

Dr. Sanghvi's keynote will focus on the theme, "Digital Displays – Driving the Tech Highway for Exceptional Customer Journeys & Experiences," providing an in-depth look at the impact of tech-driven, immersive touchpoints in shaping consumer brand experiences.

Dr Kushal Sanghvi comes with over 24 years of experience in the advertising, media, and communications industries. He’s a Business Mentor at The National HRD Network, an Education Mentor at NITI Aayog, and a Board Member at Ad: Tech India, besides being a Board Member of various other associations and industry bodies. He is also a visiting faculty member to various leading global and Indian management/ technology institutes and was a Founder Member at Rediff.com.  

Having essayed leadership roles in print, digital, television, and OH content, Dr Sanghvi comes with a close understanding of the whole ecosystem surrounding media, marketing, and content consumption.  He is also a creative thinker and has contributed in various roles and responsibilities towards creating products, platforms, and solutions for a diverse range of clients.  

Dr Sanghvi has worked closely with startups, having been continually involved with getting businesses to look at new media/ digital as part of the overall marketing mix. Besides, he is a regular speaker at various international/ Indian/ local summits, conferences, and events in the areas of brand, strategy, technology, digital media, content, strategy, omni-channel, and mobile marketing, among others. 

The DDX Asia Business Conference will focus on how digital displays and experiential technologies are transforming consumer experiences in the retail and out-of-home (OOH) advertising sectors. The sessions will cover key topics such as the installation of digital display networks, automation and data analytics, creative applications of advanced display technologies, innovative customer interface solutions, and commerce, among others.

The knowledge sessions will be led by a diverse group of speakers, all senior industry professionals from different segments of the digital display ecosystem. The conference will be followed by the DDX Asia Business Awards ceremony on February 20th.