Duroflex, a sleep solutions company, introduced Virat Kohli as its new brand ambassador on Monday to advance their aim of advocating the importance of great sleep in cultivating a long healthy life. According to a press announcement, Virat Kohli's strong synergy with the brand's objective has motivated him to accept the job of Duroflex brand ambassador.

Duroflex's dedication to raising awareness about the link between quality sleep and a healthier, more happy life will be highlighted by this collaboration. "As a prominent figure in the world of sports and fitness, Virat Kohli's association with Duroflex is expected to amplify the message of quality sleep to a wider audience, inspiring individuals to prioritise their sleep for a healthier tomorrow," the company said.

"As a professional athlete, I understand the importance of sleep and recovery in maintaining peak physical and mental health," Virat Kohli said of being the face of Duroflex. Prioritising excellent quality sleep, in my opinion, can lead to a better and more satisfying life in your profession as well as with your loved ones. It is not only important to acquire enough hours of sleep, but also to receive good quality sleep. "I make sure I get enough restorative sleep."

Kohli, who was in attendance at the event, said of sleep and the body's recovery, "Sleep is the important ingredient, and I realised quite early that if I was sleeping well, I didn't need the extra recovery things like mandatory pull sessions." One thing is certain: I sleep extremely well and for extended periods of time, which helps me recuperate more than anything else. That, in my opinion, is the most crucial part of both physical and mental wellness."