Easebuzz in Digital Payments and Collections space has announced the launch of its new visual identity and brand logo. The all-new brand identity underscores the commitment of Easebuzz to solve complex business problems around Payments Collections and Payouts.

A fintech company headquartered in Pune, Easebuzz is offering Digital Payment Collections & Payout Solutions to small, medium and large businesses of Indian Economy with SaaS based APIs.

Easebuzz offers core financial and ancillary services to help firms digitize their business transactions, collections, and settlements. Some of platform offerings include: Payment Gateway, Payment Links, Wire, Automated Teller, Fee reconciliation software, APIs to manage subscription-based payments etc.

"This new identity personifies our commitment in supporting businesses with Secure. Cutting-edge. Comprehensive APIs. custom designed for each of the leading sectors of Indian Economy," said Amit Kumar, CTO & Director at Easebuzz.

Easebuzz has seen significant growth in Revenues and is currently looking into 60,000+ Businesses including brands like BigBasket, BBdaily, Just Dial, Symbiosis International University, Akshaya Patra and more.

"The rebranding marks a new Easebuzz with a strategy focused on Low cost - high value solutions for businesses across E-commerce, Insurance, Education, Retail, Mutual Funds and other leading sectors. With strong Security Framework, Sector-specific API Product suite and energetic brand, Easebuzz is onwards in achieving its vision of helping a Million Businesses with Seamless Payment Solutions," said Rohit Prasad, MD & CEO at Easebuzz.

"There is lot of excitement around the Easebuzz in the market. This new brand identity captures that story and positions the company as forward looking & cutting-edge brand solving complex business problems in the Payments Space," said Bharath Katta, VP & Head of Marketing at Easebuzz.