EaseMyTrip, an online travel technology company, has signed an advertisement agreement with Capri Global Holdings, the franchise owner of the UP Warriorz Women's Premier League team. The agreement is for five years, beginning with the first season of the tournament. The Board of Control for Cricket in India organises the T20 cricket tournament (BCCI). Nishant Pitti, Co-Founder & CEO of EaseMyTrip said, “We display an innovative and maverick mindset. From being the only company in the industry to provide the benefit of no convenience fee charged to all our customers to now being a commercial partner in the path breaking endeavor for women’s cricket, We are becoming a pillar for progress. At the heart of this association is our unwavering support for the WPL and its inaugural season. We are extremely

delighted to be commercially engaged in the first edition of a tournament that will become women’s cricket’s biggest brand in the coming years”.

The Board Of Control For Cricket In India Organises The T20 Cricket Tournament (BCCI)

Rajesh Sharma, managing director, Capri Global Holdings, said, “We welcome them into the family in what promises to be an exciting longterm partnership in a revolutionary journey in women’s cricket in India. The unfaltering support from them will not only pave the way for greater brand visibility but also lay out the red carpet to celebrate and honour the immense talent in women’s cricket”. Viacom18, a subsidiary of Reliance Industries, purchased the media rights to the Women's Premier League for Rs.951 crore over a five-year period last month. During 2023-27, the broad caster will pay a per-match fee of Rs.7.09 crore. A lot is riding on the teams as well. Companies paid a record Rs.4,669.99 crore in the league's team auction last month to own the league's five franchises. Adani Group, Reliance, Diageo India, a joint venture between JSW and GMR, and Indian NBFC Capri Global are among the companies involved.