Since unlock-1, the e-Commerce companies are back to businesses, almost full swing. In a recent analysis by Unicommerce, the sector has almost recovered over 90 percent of its pre-lockdown volume. And with social distancing still widely practices and advised, e-Commerce companies will see further recovery and infact, might lead to further jump in online shopping adoption by consumers across the country.

The e-Commerce companies commenced business 45 days ago, and since the beginning of June, the sector has recovered faster than anticipated. The consistent growth clearly establishes the growing consumer preference of online shipping which is expected to continue in the post-COVID world. Accordingly to Unicommerce rend analysis, the e-Commerce industry is predicted to fully recover and achieve the pre-lockdown order volume by the end of June.

Companies with their own websites and direct online sales channels have recovered 25 percent more compared to other brands. A similar trend across leading FMCG players is being noticed who are working towards strengthening their D2C presence and rethinking their selling strategies to reach the target consumer. Consumer electronic appliances (excluding smartphones) have seen the strongest

The e-Commerce sector continues to lead the growth for the overall economy of India

surge in demand, growing over 45 percent as compared to the pre-lockdown order volume. However, the average cart size has decreased by around five-10 percent as people are ordering more low-value required to operate from home. As more companies will continue to work from home, there has been a significant surge in demand for products that will help professionals operate easily from home, such as USB cables, extension cords, trimmers and Wi-Fi routers.

On the other hand, the online fashion sector has already recovered beyond 70 percent of its pre-lockdown levels. However, the average cart size has decreased by around 25 percent, signifying that the demand for high-value products is significantly less as compared to affordable products. But few sub-categories like kids apparels have witnessed over 100 percent growth already in the last 15 days compared to the pre-lockdown levels.

Kapil Makhija, CEO, Unicommerce, explains, “The e-Commerce sector continues to lead the growth for the overall economy of India. Then increasing change in consumer behaviour to prefer online shopping has come as a great surprise and relief for online sellers and marketplaces. This will lead to the rising adoption of omnichannel solutions by companies across sectors and focus on digital transformation to significantly improve customer buying experience with the help of relevant technology solutions. With the current pace and recovery rate, we are positive that the sector will fully recover in the next couple of weeks.”