Enormous Brands has announced the appointment of Akshat Trivedi as National Creative Director for the West region. Akshat joins the agency from The Womb, where he served as Creative Partner and played a key role in creating the popular Fogg and Saregama Carvaan ad campaigns.

In his new role, Akshat will spearhead the creative vision for Enormous in the region by driving impactful campaigns and fostering a culture of creativity across client portfolios. His responsibilities include mentoring creative talent, and ensuring the agency’s work exceeds the expectations of today’s discerning audiences.

Commenting on the appointment, Ashish Khazanchi, Managing Partner & CCO at Enormous Brands, stated: “Akshat’s work speaks volumes. His ability to blend compelling storytelling with a nuanced understanding of consumer behaviour sets him apart. At Enormous, we’re committed to redefine creativity in the industry, and Akshat’s leadership will be instrumental in this journey”.

Akshat has built an impressive career with stints at Ogilvy, Ibs Fulcro, and The Womb.

Speaking on his new role, Akshat Trivedi said, “As I write this, it has already been a few days working with the super talented bunch of people at Enormous. Their minds are always buzzing with ideas and their hearts not only applaud individuals in the team but also celebrate great advertising work, no matter which agency or place they come from. I believe it comes from or rather multiplies by the way Ashish thinks and feels about advertising. I am thrilled to be a part of the Enormous team and look forward to creating great work together”.