The European Rotogravure Association (ERA) has appointed Praatik Khanna as its new junior secretary, a significant step in the association’s efforts to expand into South Asia. Based in Ahmedabad, Khanna will play a key role in supporting ERA's mission to promote gravure printing and strengthen its presence in India, Nepal, Bangladesh, and Sri Lanka.

Praatik Khanna brings with him over 16 years of experience in the printing and flexible packaging industries. As an expert with a background in electronic and telecommunications engineering, he has demonstrated excellence in sales, customer relationship management, and technical service support. 

“Joining ERA as junior secretary is an honor”, said Khanna. “I look forward to contributing to the association’s efforts in fostering innovation, supporting members, and expanding ERA’s presence in this dynamic region”.

Khanna will support ERA's headquarters in Munich by overseeing and coordinating activities in South Asia. His responsibilities include executing targeted marketing strategies, expanding membership, and handling administrative duties. As the main point of contact for ERA members in the region, Khanna will facilitate smooth communication and provide support, contributing to ERA’s mission of promoting excellence and growth in gravure printing.