Eros Investments announced its partnership with Wipro Limited, a leading technology services and consulting company, to evolve and scale the Artificial Intelligence (AI) and Machine Learning (ML) based content localization solution on June 16.

The solution will automate the time-consuming manual content localization process of subtitling and dubbing with near human-level accuracy, driving significant cost and time savings for global media organizations, post-production, and direct-to-consumer over-the top (OTT) streaming platforms.

“It is well known that ‘good subtitles can’t save a bad film, but bad subtitles can ruin a good one,’ which is one of the reasons why we are co-investing with Wipro in a robust and automated translation solution, said Swaneet Singh, Director, Eros Investments.

Eros Investments’ data science experts, in collaboration with Wipro's technology team, will leverage latter’s Vantage solution, an AI/ML-powered content intelligence platform which uses Google Cloud’s Translation AI suite of services to develop both 'Speech to Text models' and ‘computer-generated voice from Text to speech'.

This will also include voice cloning, emotion tagging, and speed syncing in various languages. The first phase of automated translation will be available in multiple languages, including English, French, Spanish, Arabic, Mandarin, Malay, Bahasa, Tamil, Telugu, Hindi, and Bengali.

The 'use cases' will be useful in training models to develop the solution in other languages later. Wipro’s Vantage helps extract intelligence/metadata from various forms of content, video, audio, images, printed text and more.

Eros Investments and Wipro’s joint content localization service will be available to media and entertainment companies in two deployment models: platform-as-a-service and private cloud deployment.

“Improving the ability of viewers worldwide to access and enjoy content from other markets will help increase overall global viewing and OTT platform growth and we are very proud to support this effort,” said Malay Joshi, Senior Vice President of Wipro.