Keeping sustainability and eco consciousness as paramount, the company also pledges to donate one percent of its revenue from CleanBamboo sales towards environmental causes through 1% For The Planet.

ettitude, an innovative textile startup, announces that it has successfully raised $1.6 million seed Funding. Led by Drumbeat Ventures and TA Ventures, the latest influx will enable ettitude to expand its product categories and further grow its flagship CleanBamboo textile range.

“There is a growing desire among customers to really live their values. With ettitude, we definitely live and breathe the understanding that we all want to live better, more comfortable lives while protecting and caring for the planet,” says Phoebe Yu, Founder, ettitude.

“The investment allows us to drive new innovative ways to enable our customers to adopt an eco-attitude—where comfort and quality is not compromised by a commitment to conscious living,” adds Kat Dey, Co-Founder & President, ettitide.

ettitude was founded in 2014 Phoebe to offer a sustainable, high-quality and affordable alternative to traditional lifestyle and homeware products. Today, the company is well known for its organic, vegan bedding made from bamboo fabric, which is produced with a closed loop system that recycles and reuses water up to 200 times, recycling 98 percent of water in the process. ettitude’s CleanBamboo fabric is OEKO-Tex Standard 100 certified, ensuring its free from any harmful chemicals. Keeping sustainability and eco consciousness as paramount, the company also pledges to donate one percent of its revenue from CleanBamboo sales towards environmental causes through 1% For The Planet.

Commenting on their latest investment, Adam Burgoon, Founder, Drumbeat Ventures, says, “Phoebe, Kat and their brand, ettitude, are as genuine a combination of passion, purpose, and proprietary product that I’ve seen in the marketplace in my 20 years. They are perfectly positioned to bring their mission of sustainability and comfort to a broader audience”.