FanCode has named Ashish Naik as Head of Ad Sales. Based in Mumbai, Naik will lead the company’s ad-sales division, focusing on shaping sales strategies, forging key partnerships, and enhancing FanCode's market presence. With almost 25 years of experience in media and advertising, Naik brings extensive expertise, having previously worked with major organizations like Pinkvilla, OLX Advertising, Network18, and Times Internet.

Naik expressed his excitement, stating, “I am eager to start this new chapter at FanCode. The company has made remarkable strides in a short time in the sports content and commerce space. I look forward to working closely with the sales team and leadership to contribute to FanCode’s next phase of growth”.

Founded in 2019 by sports industry veterans Yannick Colaco and Prasana Krishnan, FanCode reaches over 160 million premium users across India. It has established partnerships with international sports leagues and associations, offering innovative live streaming solutions through industry-first subscription models such as Match, Bundle, and Tour Passes.

FanCode provides an extensive selection of sports merchandise through its FanCode Shop, offering products for fans of international sports teams, brands, and leagues. It is a part of Dream Sports, India's leading Sports Technology company, which also owns prominent brands like Dream11 and DreamSetGo.