FCB Group India has announced to raise Vidyadhar Wabgaonkar as its chief executive officer of FCB Cogito, the independent consulting arm of the Group in India. The promotion of Wabgaonkar is a step to augment the Group’s 360-degree capabilities.

Vidyadhar has been leading FCB Cogito for over four years now. He comes with a marketing background that includes stints in P&G India and Marico Industries. His expertise lies in the seamless combination of qualitative and quantitative aspects and the application of tenets of Neuro-Linguistic Programming (NLP) to marketing and business management.

Nitin Karkare, vice chairman, FCB Ulka, says, “FCB Cogito has been the secret weapon in our armory. It represents our capability to solve higher order problems for our clients with data and insight-driven solutions. It is our intellectual capital, and a means to provide strategic partnership to our clients. Wabs always brings a fresh perspective, and in today’s times, his unique skills are going to be invaluable to brands as they navigate uncharted terrains.”