FincFriends, the captive non-banking financial company (NBFC) of the digital lending platform RupeeRedee, has appointed Shalabh Govil as its new Operations Head. In this role, his leadership will be crucial in refining the company’s operational strategy, driving improved business efficiency and execution.

With more than 20 years of operational expertise, Shalabh is a respected leader in the financial services sector. He has been instrumental in shaping business processes and leading high-performance teams. In his new position at FincFriends, Shalabh will be responsible for overseeing the company's operational strategy, driving operational efficiency, and ensuring the smooth execution of business processes.

Optimistic about Shalabh’s appointment, Mr. Artem Andreev of FincFriends said, “Shalabh has a proven expertise in handling operations in the financial services segment. We are delighted to onboard him and confident that he will drive operational excellence in making financial solutions more accessible. We look forward to capitalising on the growth journey, driven by efficiency”.

Elated with the appointment, Shalabh Govil, the new Operations Head at FincFriends said, “I am thrilled to join FincFriends at this exciting phase of its growth. I believe in the company’s vision of empowering individuals and businesses through innovative financial solutions. I look forward to contributing to the company’s success and helping it achieve new heights”.

In addition to overseeing operational strategy, Shalabh will also lead the Human Resources function to attract, develop, and retain top talent and drive the company’s growth. His focus will be on scaling the platform, enhancing customer experience, fostering a positive and productive workplace culture, and strengthening the company’s position in the market.

Shalabh, an alumnus of Delhi University, has had a distinguished career in the financial services industry, holding leadership roles at major companies like Home Credit India, Xiaomi India, CRISIL, Bank of America, and Genpact. With his appointment, FincFriends is well-positioned to enhance its operational strength and provide greater value to its customers.