Vijay Iyer, the former Director of Amazon Ads India, has joined Flipkart, a rival e-commerce platform, as reported by Storyboard18. Iyer resigned from his position at Amazon India in December 2024, following the exits of two other senior executives, Manish Tiwary and Consumer Electronics Head Ranjit Babu. He is now serving as the Vice President and General Manager at Flipkart Ads.

Previously, Iyer worked at Amazon India for nearly nine years. Previously, he held key roles at RML Information Services, Komli Media, and Yahoo!.

Samir Kumar took over the reins of Amazon's India consumer business following the resignation of Tiwary. He was with Amazon India for eight-and-a-half years. On the other hand, Babu had a tenure of over a decade at Amazon India and served as the chief executive of Cloudtail.

Amazon is preparing to enter the quick commerce market, which is currently led by BlinkIt and Zepto. The company’s quick commerce venture, Tez, is expected to launch in the first quarter of 2025. Additionally, Amazon’s largest seller, Cocoblu Retail, has established a new entity, Cocoblu Quick Commerce, to focus on rapid deliveries.