Genpact, a global professional services and solutions firm, announced its integration with Salesforce Data Cloud to offer AI-driven, industry-specific cloud solutions aimed at transforming operations and enhancing competitive advantages for enterprises.

The integration addresses challenges associated with disconnected and unstructured data, including issues of poor quality, accessibility, and scalability. By leveraging Genpact's extensive industry expertise in sectors such as consumer goods, life sciences, manufacturing, banking, and insurance, combined with Salesforce Data Cloud, businesses can improve decision-making, optimize operations, and drive growth.

"To navigate an increasingly complex business environment, business leaders must unlock the full potential of their data assets – but they can only do so if they have a more holistic view", said Riju Vashisht, Chief Growth Officer at Genpact. "Our partnership with Salesforce combines our data, technology, and AI expertise, along with a global talent pool, with the Salesforce Data Cloud. This helps businesses break down data silos, gain real-time insights, and deliver personalized experiences at scale".

Salesforce Data Cloud offers a comprehensive view of customers by seamlessly connecting, unifying, and activating data across organizational silos. This capability allows Genpact to enhance automation, analytics, and personalized engagement. Additionally, Genpact has launched a training program for its employees on Salesforce's Einstein AI and Data Cloud platforms to enhance skills and boost innovation.

"Data Cloud is the platform powering organizations' data and AI-driven engagement", said Rahul Auradkar, EVP and GM, Unified Data Services and Einstein at Salesforce. "Data Cloud seamlessly harmonizes and unifies structured and unstructured data to deliver integrated experiences. The AI revolution is about data, and Data Cloud, in concert with Salesforce Einstein 1 platform, drives predictive and generative AI, automation, and analytics for customer engagement".

Genpact's collaboration with Salesforce underscores its commitment to delivering high-quality solutions and achieving client satisfaction within the Salesforce ecosystem.