GHCL has appointed Joyeeta Mitra as its General Manager of Corporate Communication. In this role, she will manage social media, CSR communications, and corporate communications for both GHCL and GHCL Textiles

Joyeeta brings over 16 years of experience in public relations, corporate communication, and social media. She spent nearly nine years with itel India, part of the Transsion Group, and before that, she was with Intex Technologies for almost four years. During these roles, she successfully led internal and external communications, driving brand growth through strategic PR and corporate communication initiatives. Her tenure at these organizations was marked by exceptional contributions to brand building, fueled by her dedication and expertise.

Before her corporate career, Joyeeta gained significant experience with leading PR firms, further enriching her professional journey.

Joyeeta holds a Master’s in Public Administration and a postgraduate diploma in Mass Communication and Journalism from Jadavpur University, Kolkata.

With her extensive experience and strategic expertise, Joyeeta is poised to be a valuable asset to GHCL, driving its sustainable growth and improving its corporate communication practices.