RSVP Publications, a direct mail advertising company has been acquired by Alliance Franchise Brands, one of the leading companies in marketing and printing industry. The agreement will expand the franchise network’s offerings and brings them to more than 650 locations.

Commenting on the acquisition, Marcantonio, CEO, Alliance Franchise Brands, avers, “We were delighted to find a business model that fits so well with our other brands. We think that there will be great synergies among our organizations”.

We were delighted to find a business model that fits so well with our other brands. We think that there will be great synergies among our organizations

Established in 1985, RSVP Publications reaches over seven million homes in more than 70 U.S metro markets. Based out in Tampa, RSVP Publications joins the Alliance Franchise Brands network of brands that include marketing and print providers Allegra Marketing Print Mail, Insty-Prints, KKP and American Speedy Printing, and sign and graphics providers Image360, Signs By Tomorrow and Signs Now. Through luxury card packages, it has been delivering the concept of ‘Direct Mail to the Upscale’ for 30 years and franchise members target higher-end businesses with residential advertising opportunities.

Dave Tropf, Founder, RSVP Publications, says, “This is the right time and path for taking our franchise forward. Being part of the Alliance Franchise Brands network opens up new avenues of support and growth for our franchise members, making them even stronger advertising partners in their markets”.