Improving your brand's online presence doesn't just stop at optimizing your website for search engines. While you absolutely have the most control over your reputation and ranking on-site, stopping there means only half the work is done. If you want to really boost your reach and authority, you’ll need to start investing in these key off-site SEO and marketing strategies starting today:

Build High-Quality Backlinks

High-quality backlinks play a huge role in boosting your visibility and reputation online. While you should always aim to get these backlinks naturally by producing high-quality content and sharing it on social media, that isn't your only avenue.

Guest posting services can take the hassle of guest posting and building up your backlink profile off your hands, but there are a few key things you'll need to keep in mind before hiring. This makeuseof.com guide can help you understand everything you need to know about guest posting and what to watch out for when hiring. Backlinks, after all, boost the credibility and authority of your website. Working on boosting backlinks organically and strategically can help you establish a rounded portfolio.

Utilize Online Directories and Review Sites

Online directories and review sites such as Google My Business can help improve your brand's online visibility and reputation. Claim your business listings on these sites and ensure that your business information is accurate and up to date. You'll also want to have happy customers review and provide feedback, as this can help boost your brand's visibility and reputation.

The Power of Social Media

Social media is incredibly powerful, and if you aren't using it effectively for your brand, you're wasting a huge opportunity to build and maintain a thriving audience. You don't have to be a B2C company, either. B2B and even research-based companies thrive on social media by identifying their niche and creating content that's informative. By being the gateway for the layperson, you can establish your brand as the go-to source. This, in turn, can increase traffic, your reputation, and ranking - all three of which can help you secure more clients and partnerships.

Use Influencers

Working with influencers has become standard practice in today's online world. By reaching out to the right influencers (in other words, those with the same target audience as yours), you can reach new audiences and build positive brand awareness. Always do your due diligence, however, as it's relatively easy to fake a following. A smaller influencer with an organic, engaged audience is far more worth your time and money than a larger one whose followers are drowned out by fake follows.

Invest in Online Advertising

Of course, you can never forget the good old online marketing pipeline. Online advertising, after all, can be a highly effective way to improve your brand's visibility and attract new customers. Pay-per-click (PPC) advertising and social media advertising are popular options for businesses of all sizes. By investing in online advertising, you can target your ideal audience and drive traffic to your website.