This will take the shape of GCPL's investment in Spring Marketing Capital's new Rs 300 crore early-stage consumer fund. (Spring). GCPL will serve as the fund's cornerstone, providing knowledge and experience to assist creators establish strong, sustainable businesses.

Spring's initial fund of Rs 150 crore continues to invest in startups at the Series A and beyond, allowing them to harness marketing experience as well as finance. The Early Spring Fund would invest between Rs 5 and Rs 20 crore in each firm, from seed to pre-series A.

"In sync with GCPL's purpose of bringing the goodness of health and beauty to consumers, we are excited to collaborate with new-age companies in the home & personal care and health & wellness space, as well as Spring Marketing Capital," said Omar Momin, Head M&A, GCPL. We plan to utilise our experience of the consumer industry and lessons learned over the previous decades to help early-stage innovators in India develop strong offline and online presences by delivering distinctive goods."