Ecommerce enablement company GoKwik has brought onboard Pranav Merchant as head of operations, the company said in a statement on Monday. In his new role, Merchant will be responsible for strategising the organisation’s overall operational intricacies, stakeholder management, and further drive the brand’s aim to be a preferred partner of D2C e-commerce merchants for all their problems relating to conversions cart abandonment, return to origin and customer acquisition costs.

With an indepth exposure and understanding of organizational development, he will be driving customer insights into action and work with upstream & downstream teams to make a more scalable and adaptable solution that merchants can leverage. “I share a passion for scaling businesses that show immense grit and conviction for solving hardhitting problems customers face. Combine that with incredible proprietary algorithms in place, and there will be only one way forward, the upward way. As e-Commerce is showing

good velocity in India, we must solve problems this industry faces and support the growth manifold”, said Pranav.

Pranav has previously worked at amazon, icici prudential mutual fund and aditya birla group in leadership roles and has led the operational setup and process stabilization for them

Pranav has previously worked at Amazon, ICICI Prudential Mutual Fund and Aditya Birla Group in leadership roles and has led the operational setup and process stabilization for them. With Amazon, he led the formation of a new node at Pune for the compliance operations team which eventually grew to 900+ resources in the last five years.

“Given Pranav’s business acumen and previous experience leading eminent organizations, we are confident that he will be instrumental in strategizing and further driving our growth”, said Chirag Taneja, Co-Founder & CEO, GoKwik.

The firm’s current employee strength is 150+ and is growing 80 percent quarter-on-quarter in a completely remote setup. It has raised more than Rs.150 crore in capital and is backed by investors like Sequoia Capital India, Matrix Partners India, RTP Global, and marquee angels.