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Gowan Company Announces Acquisition of Two New Active Ingredients from Bayer AG

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Gowan Company Announces Acquisition of Two New Active Ingredients from Bayer AG

CEO Insights team

Gowan Crop Protection Limited, an affiliate of Gowan Company, announces its entry into agreements with Bayer AG to acquire rights to the active ingredients Fenamidone and Pencycuron. The acquisition includes product registrations and trademarks including Consent, Reason, Monceren, and Prestige, as well as related intellectual property & labels for both fungicides. Bayer and Gowan will work together over the next several months to facilitate an orderly hand-off and to maintain quality customer service in all geographies. The financial terms of the agreements remain undisclosed.

Pencycuron is a foliar and seed treatment product for the control of diseases originating from Rhizoctania solani in various crops including cotton, rice, potatoes, turf and vegetables. It has broad presence in several countries

Bayer and Gowan will work together over the next several months to facilitate an orderly hand-off and to maintain quality customer service in all geographies



including Japan, Brazil, India and Russia. While, Fenamidone is a product for control of diseases originating from water molds or the oomycetes class of fungi, key among them being downy mildew, late blight and early blight on grapes, vegetables, potatoes and ornamentals. With sales in the USA, Mexico, India, Russia, and Brazil, it is a critical tool for many growers around the world.

Gowan Company, is a family-owned developer, registrant and marketer of crop protection products, seeds, and fertilizers. It champions technology for agriculture and horticulture through innovative product development, public advocacy and quality production. Helping growers combat the challenges of pest and diseases is a cornerstone of it’s muddy boots philosophy. The company believes that this acquisition is a promising bet towards expansion of its core product offerings and serving the needs of growers’ even better.

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