Recently, Gravity Integrated has announced the appointment of Avni Chinoy as managing partner and chief creative officer. Avni has over 10 years of familiarity across interventions like Grey, Saatchi & Saatchi Iris, iContract, Indigo Consulting among others.

“I have worked with Avni twice before on brands like Google, Durex, Dettol, and Garnier. As we scale rapidly this year, Avni Chinoy with her international experience brings in a much needed creative lens to solving large business problems. As a startup, we pride ourselves on the culture we have built and Avni has an amazing knack of breaking down departmental barriers and binding disparate skill sets into an integrated team. I also believe that success and profits need to be shared and in Avni I have a perfect cocktail of trust, skills and familiarity,” said, Prashanth Challapalli, founder and chief executive officer of Gravity Integrated.

“What excites me the most about Gravity is that it’s about solving problems creatively and not just chasing the next trending post. To let the solution decide the medium, that is integration in its true sense, and I’m proud to be at the helm of it with Gravity. I have worked with Prashanth across both iContract and Indigo Consulting and building a unique new company from the ground up is exactly what really excites me,” said, Avni.