Recently, GroupM, WPP’s media investment group, has expanded Arshan Saha’s role to APAC chief executive officer of Xaxis & Specialty Businesses, APAC. Arshan’s previous title was CEO of Xaxis APAC and in his new role, will lead GroupM’s data-driven forte businesses counting Xaxis (programmatic), INCA (influencer marketing), Finecast (addressable TV), Sightline (addressable out-of-home) and Acceleration (data and tech consultancy practice).

The association of leadership for all data-driven speciality businesses for APAC will ensure Group M’s sustained future-ready improvement and progression. Arshan brings his experience in growing and scaling Xaxis across the province to additional brace for GroupM’s data and technology suite of products.

“As part of GroupM’s overall global strategy for growth, we have been investing in launching and growing several data driven specialty businesses in the region. Apart from Xaxis, we have fast-growing businesses in INCA and Finecast, and are on the verge of launching addressable OOH and Data & Tech consulting. Arshan has shown great product and commercial acumen in growing Xaxis, and we are confident of his success in scaling our performance and digital product offerings across Asia-Pacific,” said, Ashutosh Srivastava, APAC chief executive officer, GroupM.