Senior sales executive Harpreet Singh announced his role change at Spotify via a LinkedIn post. In September 2024, he was promoted to Director of Sales for Tech, Travel, Online Services, Foodtech/QSR, and Government at Spotify.

Singh joined Spotify in July 2021 as an Account Director for India. He was elevated in June 2023 as Director of Sales.

While noting that the announcement came in late, Singh wrote, "I'm thrilled to take on this new challenge and continue to build this momentum. Excited for what's ahead and looking forward to working with my amazing team and especially our scaled partners for the next chapter of growth and success. Let's make it happen!

Before Spotify, Singh worked for Sony Pictures Networks India and JioSaavn before that. He describes himself as a “passionate and proven sales leader with specialized experience in Digital Media Sales and proven expertise in leadership, people management and owing a sales cycle from end-to-end.”

Singh specializes in Sales & Business Development, Stakeholder Management, and Team Leadership. He has previously worked with NetworkPlay Media, Mobilox, Mid Day, NIIT Limited, and The Telegraph (ABP Pvt. Ltd.).