Dentsu Asia Pacific has named Harsha Razdan Chief Executive Officer (CEO), South Asia, effective May 1, 2023.

According to the company, he will be based in Mumbai and report to Rob Gilby, CEO APAC, dentsu.

Razdan is a well-known and respected leader with more than 25 years of experience, having worked for large, global FMCG companies such as PepsiCo and Unilever, as well as consulting firms such as Accenture, where he spent four years in the UK.

Razdan joins dentsu from KPMG, where he is a Senior Partner in charge of Clients & Markets as well as Consumer Markets, Life Sciences, and Internet Business. He is also a member of the Advisory Leadership team and the Global Consumer & Retail leadership team.He will be responsible for leading nearly 4,000 talented people across South Asia.             

“Harsha is an exceptional leader with a deep strategic understanding of the competitive landscape. His background in brand building, overlayed with deep knowledge of tech-driven transformation brings formidable cross-capability expertise and will drive growth opportunities and create a new value ecosystem for clients with consumers at the centre,” said Gilby.

“It is a very exciting time to be leading an agency network in India, especially with the significant progress we are seeing in the digital development of our market and what that means for brands. India is leap-frogging other markets in its adoption and development of new technologies, and it’s critical that agencies are capitalising on new opportunities for brands to speak to new consumers. I can’t wait to get started,” added Razdan.