Havas Media Group India has appointed Sanchita Roy as its head of strategy. Roy, who joined the group as head of west to manage the general Mumbai operations last year, is armed with over 19 years of experience in media planning and strategy.

In her new role, she will be accountable for heavy the growth plan for Havas Media Group India and leading strategic investments for its clients. Roy will continue to report to Mohit Joshi, chief executive officer, Havas Media Group, India.

Roy has familiarity diagonally FMCG, telecom, tourism, and auto having worked across key global businesses such as Unilever, J&J, Beiersdorf, SC Johnson, Reckitt, AB InBev, Nissan, Tourism Australia, and Vodafone in addition to domestic businesses such as ParleAgro, and Berger Paints.

In her previous role, she was head of the strategy function for Omnicom India across both agency brands, OMD & Ph.D. She was also responsible for rolling out Ph.D.’s strategic planning process, Source, in India and has several thought-leadership articles to her name. Her previous stints also include Wavemaker and Mindshare.

“Havas Media Group India has won many new clients last year despite the slowdown and continues to keep the momentum this year too with many prestigious clients such as Dominos, CG Foods, Micromax, and more. Our India offering is now a key contributor to the overall global pie and hence this is an important step towards strengthening our product portfolio. Sanchita’svast experience as a strategist makes her a perfect fit for this role and further bolsters our leadership team.” Said Mohit Joshi

Sanchita Roy, states, “The last year has been one of constant change across the world, especially so in the way consumers are interacting and engaging with brands. In my new role, the endeavor would be to understand these shifts and deliver Meaningful Media for our clients, using data, technology, and content. I am excited about this opportunity and look forward to adding value and partnering with Havas Media Group India in its new growth journey.”