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Hero MotoCorp Plans to Launch in EU Markets

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Hero MotoCorp, the world's largest manufacturer of two-wheelers, said that it will launch its electric scooter line in Europe early in 2019. The business intends to launch the VIDA V1 line of electric scooters in the UK, France, and Spain by the middle of 2024.

"Hero MotoCorp Executive Chairman Pawan Munjal stated at the EICMA motor show here that he is confident the company will soon establish itself as a trusted brand in key markets in the region, just as it has done in other parts of the world, with this foray into Europe with our electric vehicles". He continued, "The company's attitude is implemented through its products and services to have a clean, equitable, and hospitable planet for future generations".

Hero MotoCorp CEO Niranjan Gupta said the company is collaborating with credible partners in the UK, Spain, and France to start commercial operations in each of these markets by mid-2024. "We will first introduce our electric scooter VIDA V1 in these countries and then expand our offerings with high-capacity premium ICE motorcycles and scooters, which are showcased here".

The company, which specialises in offering affordable, high-quality personal mobility solutions, is optimistic that consumers worldwide would find value in the new product line, according to Gupta. The first to hit numerous European markets, starting in Spain and France, will be the VIDA V1.

The business plans to begin operations in the UK at the same time. Hero MotoCorp plans to commence commercial operations in this location by the middle of 2024. It will gradually begin supplying these nations with its high-end line of ICE motorcycles and scooters. Hero MotoCorp stated that it has distributors selected for every one of these nations and is working to complete the business agreements.


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