Hisense India, a leading company in consumer electronics and home appliances, has appointed Pankaj Rana as its new CEO, according to a recent company announcement. Rana, a seasoned industry veteran with over twenty years of experience in sales, marketing, business development, and general management, brings a wealth of expertise to his new role.

Prior to joining Hisense India, Rana played key roles in shaping the mobile phones and television business in India, South Asia, the Middle East, and Africa with companies like LG, Panasonic, Benq, and Reliance Retail.

Steven Li, the Managing Director of Hisense India, expressed confidence in Rana's capabilities, stating, "His extensive industry knowledge and leadership skills will be invaluable as we pursue our expansion and growth journey in India. With Pankaj leading the way, we anticipate reaching new levels of success".

As CEO, Rana will lead the company's strategic initiatives, drive overall business growth, expand the customer base, and enhance the brand presence.

Rana expressed enthusiasm for his new role, stating, "I am thrilled to collaborate closely with the talented team at Hisense India to drive innovation, foster growth, and deliver unmatched value to our customers".

Rana succeeds Pranab Mohanty, who departed from the company in January this year. His appointment underscores Hisense India's commitment to bringing in experienced leaders to steer the company towards continued success and expansion.