Apparel retailer H&M has appointed Yanira Ramirez as its new country sales manager for India. This appointment has come at a time when the brand is focusing on rapid expansion and now has 50 stores across 25 cities.

Yanira would be based out of H&M India’s head office in New Delhi. She is a qualified lawyer who joined H&M Group about 18 years ago and served in various roles such as global sales manager and more. Originated from Mexico, she initiated her career with H&M in the UK as a sales adviser in the store and then moved on to become an Area Manager. Later, she became Country HR for H&M UK & IE before joining the Global Sales and operations HR team in Sweden.

An official statement adds, “Previously Global Sales Manager for &Other Stories, Yanira takes over as H&M India’s new Country Sales Manager and will be based out of H&M India’s head office in New Delhi.”

Ramirez would be heading India operations and she suceeds Janne Einola, H&M India's country head who stepped down from his position last year to pursue opportunities outside the company.

The Swedish fast fashion retailer has been aggressively expanding after entering India under the single brand retail FDI policy in 2015. It also has a strong online presence through its own website and through e-commerce platform Myntra.

Worldwide the fashion retail group also owns brands such as COS, & Other Stories, Weekday, Arket, Afound and H&M Home.