iD Fresh, a prominent consumer fresh food brand, has announced the appointment of Gaurav Kwatra as its new Chief Marketing Officer (CMO). In this role, Kwatra will be tasked with spearheading iD Fresh’s marketing and brand-building initiatives, driving market expansion, and enhancing customer engagement.

Kwatra brings over two decades of experience in marketing and business, having built and managed both global and Indian brands. His extensive career in the food and beverage sector includes 20 years at Nestlé and Britannia, where he developed expertise across multiple product categories. Prior to joining iD Fresh, he held significant leadership positions at Nestlé.

Rajat Diwaker, CEO (India) of iD Fresh Food, expressed enthusiasm about Kwatra's appointment, stating, “We are thrilled to welcome Gaurav Kwatra to the iD Fresh family. With his deep expertise in brand-building and innovation across global and Indian markets, we are confident that Gaurav will bring a fresh perspective and energy to our journey. His track record of success and passion for consumer-centric strategies align perfectly with our mission to deliver clean, high-quality fresh food to every household. This leadership appointment marks an exciting new chapter as we continue to strengthen our presence in India and beyond”.

Kwatra himself shared his excitement, saying, “I am excited to join iD Fresh at such an important time in the company’s growth journey. iD Fresh has built a solid brand committed to high-quality, clean, fresh food products. I look forward to enhancing iD Fresh’s market presence and creating deeper connections with our consumers”.