For entrepreneur conceiving business idea and implementing it could also be an easy task. But, convincing the investors to invest in their business in certainly a tough task for any entrepreneurs. However, this step is crucial to execute any business idea and go ahead in building the business, also securing funding for the startups are even more difficult. Moreover, investors prefer to see the business that add value to invest in that business.

In an interview with PTI, Harsh Mariwala, Chairman, Marico (FMCG) company, commenting on investment said, “businesses ought to listen more carefully to changing market conditions and respond with innovation that creates impact. We will see the worthy players in the retail sector that continue to add value gain from the high investor interest and we will see the 'me-too' variety of businesses flail in the current market scenario.”

He further adds, “However, the relationships (with distributors) may evolve into a new format to keep in step with the change consumer demands and market conditions. Businesses can't rely on stimulus and government initiatives alone. Businesses must take innovation-led, aggressive measures towards building capacity utilisation and driving demand, which will help drive revenues."

According to Grayscale Annual Bitcoin survey, about 36 percent of the U.S invetors prefer to invest in Bitcoin. Thus, to attract potential investors towards the business the organizations should thoroughly understand the product. It is essential for the organization to have professional business plan. As the ideas should not be the only thing and they should have a backup plan that is executable after performing a proper research and testing.

Along with this, the entrepreneurs should have a sound knowledge of the market and should have a solid proof on paper to impress the investor and to convince them about the product’s demand in the market. Alongside, the demand for the product would also bring the question how this organization could excel the competition. Thus, it would be ideal to explain and proof how the company is different from its rival and could easy out beat the competition.

Having researched about the product and market is would be even better to understand the investor’s choice and preference. Therefore, the entrepreneurs should consider researching in the crowdfunding sites gain access to different types of investors.

Alongside this, the entrepreneurs must work on the overall investors’ questions and must be ready with all the possible answers. Also, the number game must be calculated before handed and should not be left for last minute decision.

It is not just a the entrepreneurs should know about the investor it is also important to make the investors understand the entrepreneurs idea, interest, future plans and more. It may be even better when they could get a clear view of the entrepreneurs personal story as well. As this would help both the parties to bond well and make the investors to build the trust on the entrepreneurs to work efficiently.

Presently, the business arena are encountering constant change thus, the organization opting to attract investors could implement the above mentioned points to prepare themselves to grab the investors’ attention.