IIT Roorkee has taken a significant step towards fostering innovation in the Micro, Small & Medium Enterprises (MSME) sector by organizing an awareness program on the MSME Innovative (Design) Scheme. The event aimed to narrow the gap between industry and academia, emphasizing design-driven innovation.

This initiative is poised to be a catalyst for growth and transformation within the MSME sector, fostering global competitiveness through design-driven solutions. Prof. Inderdeep Singh, Head of the Department of Design at IIT Roorkee, highlighted the crucial role of design thinking in propelling MSMEs towards competitiveness and sustainability. The collaboration with industry stakeholders and leveraging academia's expertise is expected to cultivate a culture of innovation, driving economic growth and societal progress.

Recognizing the instrumental role of design awareness in empowering MSMEs throughout their product lifecycle, IIT Roorkee is adopting a design-centric approach. This strategy is anticipated to enhance product quality, market relevance, and overall competitiveness for MSMEs.

Prof. K.K. Pant, Director of IIT Roorkee, expressed honor in spearheading the 'MSME Innovative (Design) Scheme' in collaboration with the Ministry of MSME and industry partners. The institute is dedicated to building a transformative bridge between academia and industry, propelling MSMEs towards innovative design solutions in the dynamic landscape of manufacturing.

IIT Roorkee's proactive steps and collaborations underscore its commitment to driving innovation, design thinking, and competitiveness in the MSME sector, marking a significant move towards a more robust and sustainable industrial ecosystem.