Recently, IKEA India announced the onboarding of Nivedeeta Moirangthem as the Country Communications Manager to main their total communications portfolio including Public Relations, Public Affairs, and Coworker Communication, and represent the retail entity as a spokesperson and as an external representative for all Ingka entities in India. She will oversee the IKEA India management team, reporting to Peter Betzel, CEO & CSO (Chief Sustainability Officer).

Nivedeeta has been with IKEA for close to 20 years. She arises with 23 years’ skill in Corporate Communications & PR, Advertising, Internal Communications, Stakeholder engagement, and Supply chain communication in the South Asia region. In her earlier assignment, she has worked with McCann Erickson India.

“I am excited to take up the new role and to be able to contribute further to build a loved, meaningful and successful IKEA in India. There is so much potential left to explore, connects to build and milestones to celebrate and this we do together, always with our IKEA values as the guiding star. It has been a deep learning experience during these tough times that we all are in, both professionally and personally,” said, new Country Communications Manager, Nivedeeta.

As communication chief, Nivedeeta will work thoroughly with the business and key shareholders to upkeep IKEA India’s determined India development plans. She will also be faithfully elaborate with renovation creativities as IKEA continues its digital transformation journey towards establishing itself as an omnichannel retailer. Nivedeeta and the team will continue to strengthen the communication agenda and IKEA’s positioning in India.