PlaySuper, India’s pioneering Gaming Commerce company, has secured US$500K in a seed funding round led by IAN Angel Fund and 100X.VC. The round also attracted notable angel investors, including Uday Sodhi, KRS Jamwal, Pratham Mittal, Rajit Bhattacharya, and Ankit Das, among others.

The raised capital will be used to fast-track product development, extend market reach, and bolster hiring efforts. PlaySuper plans to unveil its next-gen, hyper-personalized in-game store, enabling seamless integration without requiring updates. The company also aims to expand into Southeast Asia (SEA) within the next six months, with future plans for MENA and LATAM. Additionally, it will hire a world-class Product Head and strengthen its B2B partnerships team to onboard more gaming studios.

Founded in April 2024 and headquartered in Gurgaon, PlaySuper is India’s first Gaming Commerce company, enabling gamers to shop inside their favorite mobile games while playing. The company is transforming the mobile gaming landscape by seamlessly integrating real-world shopping experiences within mobile games. The company’s innovative approach enables gamers to shop while they play, unlocking a new monetization model for game developers and enhancing player engagement like never before.

Shouradeep Chakraborty, Co-founder & COO, PlaySuper, said “Gaming is the largest form of entertainment today, yet mobile game retention remains an unsolved problem. At PlaySuper, we’re flipping the script—gamers don’t just play for fun, they play to shop. With this funding, we’re doubling down on product innovation and strategic partnerships to make in-game commerce mainstream. The future of gaming is interactive, rewarding, and commerce-driven, and PlaySuper is leading that change”.

Padmaja Ruparel, Co-founder, IAN Group, said “The gaming industry in India is growing, retention and monetization continue to be major obstacles. PlaySuper is setting the standard for a new business model that combines gaming and commerce in a way that benefits both developers and players. We are confident in the founding team’s capacity to spearhead this change due to their extensive industry knowledge and execution skills”.

The founding team, Shouradeep, Upamanyu, and Abhir are lifelong gamers and second-time entrepreneurs with a track record of building successful tech-driven businesses. Shouradeep and Upamanyu previously co-founded LectureNotes, an edtech platform that raised $2.5 million in 2022, demonstrating their ability to build and scale high-impact ventures. They bring extensive experience from gaming, Web3, and edtech sectors, and have identified a massive whitespace opportunity at the intersection of gaming, fintech, and commerce.

PlaySuper was born out of a deep passion for gaming and a vision to address the biggest challenge in mobile gaming player retention. With 98% churn rates among Indian mobile gamers, introduces a powerful solution that embeds real-world rewards within games, keeping players engaged while enabling developers to monetize effectively.

PlaySuper is leading the way in the rapidly growing global gaming commerce market, valued at over $500 billion. In India alone, the gaming industry is expected to surpass $5 billion, though monetization remains a challenge. Unlike traditional ad-based or in-app purchase models, PlaySuper introduces a groundbreaking gaming commerce ecosystem that allows players to earn real-world rewards as they play.