India is now among Apple's top 5 markets globally as the iPhone maker continued to lead the ultra-premium segment (Rs 45,000 and above) with a 59 per cent share in the second quarter of 2023, a report showed on July 31.
India's premium smartphone segment, that grew 112 per cent (year-on-year) in the April-June period, now contributes a record 17 per cent to its overall shipments, according to Counterpoint Research.
In the overall India smartphone market, Samsung remained at the top position for the third consecutive quarter with an 18 per cent share.
The South Korean brand also surpassed Apple to regain its top position in the premium smartphone segment (Rs 30,000 and above) after one year with a 34 per cent share.
"However, Apple continued to lead the ultra-premium segment with a 59 per cent share. India is now among Apple's top-five markets," said research analyst Shubham Singh.
Vivo maintained its second position and was the only brand among the top five to experience annual growth. OnePlus was the fastest-growing brand in India's smartphone market in Q2 with 68 per cent YoY growth.